Google’s Core Web Vitals have transformed from optional optimisation metrics to essential ranking factors, and UK businesses that ignore them are watching their search visibility become extinct.
These metrics—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—measure real user experience, focusing on loading performance, interactivity, and visual stability. If your website scores poorly on these metrics, you’re not just frustrating users; you’re being actively penalised in search results.
The good news is that improving Core Web Vitals doesn’t require a complete website overhaul, but it does require expertise and attention to detail. From optimising images and implementing lazy loading to minimising JavaScript and leveraging browser caching, there are proven strategies that can dramatically improve your scores.
At Extinct, we conduct comprehensive audits and implement technical solutions that boost your Core Web Vitals, ensuring your website meets Google’s standards and delivers the fast, smooth experience modern users expect. Don’t let poor performance metrics make your website a digital dinosaur.
